We were just looking through some magazines during the week and we came across the Blueprint, one of the biggest Asia’s Fashion Trade Show at Marina Bay Sands, Singapore. It’s not like we have a chance to go but oh my god we just realised so many new Thai designers are joining the event!
One of the brands that totally caught our eyes is DS by Disaya Sorakraikitikul. DS totally surprised us by erasing all the images we used to have for Disaya as being quirky and super girly. In contrast, DS was a totally grunge queen. DS, unlike her costume jewelry line for Disaya brand, embraces on the utilization of precious gemstones, materials, and sophisticated techniques, capitalizing on a more edgy and masculine attitude with an infusion of mysteriousness, and caters to a more upscale contemporary jewelry addict.
We were absolutely stunned by her work because we never expect that these pieces will come from the same designer of Disaya. We are not saying this is a bad thing but quite the reverse it is an amazing way to extend the brand and definitely gaining new customers.
Seriously, I never thought Disaya’s stuff will ever be my style but Greeeeedz! DS you make my heart beats wild!!!
More of DS collection at http://www.facebook.com/disayasorakraikitikul
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